The charismatic founder of Joyffles waffles, Joyce Friedmann, found huge success in her local farmers market and was ready for retail packaging. Unfortunately, her gluten-free oat waffles had no brand voice or distinct personality - detrimental in the highly competitive freezer case. In true collaborative spirit, we hosted a brand workshop and developed the Joyffles mantra - Oat Powered Goodness. Our biggest challenge was an extremely tight deadline. We made the impossible happen - from signed proposal to sending files off to print in 8 days.