Paula & Ale needed branding for their cannabis wholesale company. It was important that the logo embody their vision of a warm and inclusive cannabis community. During our brainstorming sessions we noted that the cannabis industry is a confusing and complicated world - it was Arcane Jane’s intention to demystify the industry by incorporating education to their business model. With that in mind, we depicted the Arcane Jane mascot as a cannabis sherpa, guiding the way. We also paid homage to Paula’s Jamaican heritage with a distinct color palette reminiscent of her mother’s homeland.